Michelle Aragon is a Full-Stack CMO who connects the non-obvious dots most organizations keep separate — from brand promise to strategy, strategy to signal, signal to action, and action to growth. She calls this Brand-to-Demand.

Her career spans senior leadership roles at Spectrum Reach (Charter Communications) and MAGNA Global (IPG Mediabrands), working across brand, strategy, data, and demand to help companies compete differently at every stage of growth.

A recognized industry voice and advocate for women in leadership, Michelle is a founding member of Chief and has served on the boards of She Runs It, Step Up, and Reisenbach Philanthropies. She holds a B.S. from the University of Idaho and executive education from The Wharton School.